1. “Marketing Metrics that Matter,” a Software Development Forum event review white paper, January at the Business Intelligence SIG and April encore presentation at Marketing SIG, 2005.
2. “Opening Marketing’s Black Box,” a SofTech Presentation, July, 2006. Honored by the organization with an excellence award as one of their best speakers.
For audio of presentation, go to www.softech.org, past meetings section, scroll to July 2006.
3. “The Invisible Customer,” a Future of Marketing Summit thought leader presentation , sponsored by the Association for the Advancement of Relationship Marketing in Toronto, Canada, November, 2006
4. “Treat Customers Better. Make More Money,” a Software Development Forum event review, May Marketing SIG, 2007.
