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23. How real-time does "real-time" need to be? Most decision support or transaction processing systems collect data for later analysis so being real-time is not necessary or practical. For them being "right time" is good enough. The data the Religence Framework collects is also used for later analysis. But it is a breakthrough because the same data that feeds later analysis, gives day-to-day operational feedback. So the real question is how "real-time" does day-to-day need to be? The Religence Framework enables the people on the frontline in sales
and marketing and customer service to see, right then, how what
is happening with an individual customer compares to previously
successful patterns. That allows them to make better and more profitable
decisions in the moment, as they develop relationships with customers.
Managers can watch what is working and how profit is being earned
in real time, to make interim adjustments. Managers don't have to
wait until the end of a cycle or the end of the year. So if you
are to get the full benefit of the Religence Framework, you'll want
to make it as real-time as you can, as quickly as is practical to
do so. |
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