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17. How long before we see some economic benefit? Is it possible to phase the implementation to allow us to pay as we go from the profits we could expect to generate by using the Religence Framework? Absolutely. We suggest a pay as you go approach—start with something manageable. Focus where there is there is greater probability that that higher performance will pay off in profit. Direct your strategy so there is a greater likelihood of high-profit revenue. We've built in tools to help focus where there is greater likelihood of high-profit revenue. Just using these tools will improve your profit picture, whether you use them at a high-level or take them in-depth. The Religence Framework is a sophisticated, all-inclusive system to measure the progress in the development of customer relationships and what it costs to develop them. We measure interaction by interaction throughout the entire customer lifecycle from acquisition through retention. The cost data feeds our strategy decision model for strategy effectiveness and Activity-Based Costing (ABC) models to refine costing layers. The Religence Framework approach includes not just cost-to-serve as most ABC implementations do, but acquisition costs in detail as well. This is where we'd like to see you get to. But you don't have to start there. You might start with just product profitability in terms of total contribution to profit. Then add channel or customer profitability in terms of total contribution to profit, looking at just cost-to-serve. When you have both dimensions—product and customer—we can correlate them in our profit matrix analysis for more insight. Our strategy decision model to determine the strategy most likely to make money will also improve your profit picture by steering your investments in the right direction. We carry the insight from this model right into configuring the operational CRI tracking system. Here's where the detailed interaction cost data is captured. Wherever you begin, our promise is to do what is right for you,
when it is right for you, making sure you see economic benefits
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