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11. Is the Religence Framework proven? Elements
of the Religence Framework have been proven at a number of companies.
It has a solid basis in the practical business experience of our
team in over 30 years of success with major companies. Our critical
insight was to figure out how to measure what hasn't been measured
before—the development of the customer relationship—and bring it
all together in one framework that can be operational day-to-day
as well as analytical. The overall framework is new. A framework
that aligns executives and group leaders and people on the frontline
in sales and marketing and customer service behind a common strategy
is a breakthrough. A breakthrough that is the underpinnings of a
truly customer-focused organization. Only a cross-functional team like ours with expertise in sales and marketing, operations, finance
and IT could make it happen. |
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