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Not only was Linda Sharp and her team able to really listen to what our potential customers had to say, but they were able to translate the customer wishes into such a viable way forward so skillfully and persuasively that our management had to listen. Her firm suggested we position ourselves as our customers' business partners instead of claiming to have all the answers. The resulting management mindset shift helped us grow from zero to $200 million plus in sales in ten years in Silicon Valley. Her firm helped us carry the program around the world, so multiply that success six-, seven-fold. Alfred
Dipman, Former General Sales Director Western Area What Linda Sharp and her team did was as simple and as difficult as getting to the heart of our organization. Our members were put at ease, made to feel comfortable in talking, while still being challenged to get to the essentials of purpose and value--so much so that they keep thinking about it after the interview, and stay involved in the process. We were going through a huge transformation with the deregulation of the industry. It was critical to reposition ourselves from a relatively automatic membership-supported organization to one that was value-driven in both funding and operations. In spite of massive industry upheaval, funding levels stabilized over the long term, and the membership base diversified and grew both domestically and internationally. Brent
Barker, Former Executive Director of Communications In the fast-paced market for biotech equipment, we had a market opening in that two larger competitors had had a "promise-them-anything-to-make-the-sale" approach to marketing and their delivery record was coming back to haunt them. We wanted to make sure we could claim customer service as competitive advantage, as the market matured. From Religence's analysis we could see at a glance where we stood with customers. It set us up well to fix the infrastructure, systems, and procedures problems that were raised in the conversations with customers, so we could claim that advantage. John
Poppleton, Product Manager Applying metrics to marketing was what initially attracted me to the Religence. As a finance executive, I was eager to find a comprehensive approach that could help us bring discipline and control to sales and marketing. Using revenue and cases sold as proxy for performance wasn't providing us the focus on profit we needed to optimize our product and customer mix. The Religence Framework for Customer Relationship Intelligence has put us on a path to both high-profit revenue and improved processes. Kent Wegener, Vice President of Finance For many more client examples, please see our Religence Framework CRI Reference Section. |
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