Why wait until your prospects and customers pick up
the social media megaphone?
Be proactive. Take real-time operational control of your relationships now!
With Religence, you will map and track what your customers actually experience in time to protect vital relationships.
With Religence, you will tap your B2B relationship power and create a process to capture relevant relationship interactions… interactions now often hidden from view.
With Religence, you will predict and develop longer, stronger mutually-rewarding customer relationships.
– The Religence Team
Religence really understands the value of customer relationships, and they have figured out how to measure it and drive a strategy from it. No other company has done this before. More…Scott Lawley
It’s said that all new ideas are dumb until they are obvious, this one is becoming obvious. More…Jim Donovan
Why do you need Customer Experience Performance Management?
Many executives are flying blind about their customer relationships. Why? Because their steering wheel is attached to the rearview mirror!
It’s what you know, who you know, and even more important, what you know about who you know, and when you know it!
Exactly when is the so-called “right time”? The right time is in time to do something to affect the outcome! More…
Don’t waste your B2B Relationship Power! B2B Relationship Power is a dynamic, interactive force that creates deep long-lasting bonds and mutual benefits. Collaborating parties generate a singular reservoir of goodwill more valuable than normal business activity. Magic happens! More…
The MONEY is in Retention. Start there. Spend time and money where there is the greatest payoff. Although you could map and track the customer experience across the continuum of Acquisition, Closing, and Retention, the practical place to begin is Retention. It’s the sweet spot for competitive advantage and profit. More…
Pay attention to customer fundamentals. To be more successful, to thrive, pay attention to these customer fundamentals: Voice of the Customer, the Relationship, Customer Value, Priority Customers, Customer Profitability, Retention, the Customer Experience. More…
What’s your Customer Success Score! Take our FREE quiz. Now! How customer-focused are you? How engaged is your team? What strengths can you leverage, what weaknesses do you need to shore up to optimize customer value? What actions can you take to improve the customer experience? What Customer Success Score would you give yourself? Find out if you need a reality check. More…
10 innovative ways to optimize customer value. It’s time to think differently about customer value. Customer value is mutual—of value to you and of value to the customer. Do you take both points of view with everything you do? Do you seriously question all company activities to make sure they are delivering value to the customer? Are you ready to stop doing what doesn’t? It is in your interest. More…
Where are you on the Collaboration Maturity Curve? Part 1 Are your communities making a difference to your top and bottom lines? Your third bottom line? People long for community, to be a part of something bigger than themselves, to collaborate, and to be recognized for what they do. It’s in our nature to be of help. More…
Our latest blog posts: Why Fly Blind?
- Align Sales and Operations for profit
- Measure What Matters in the Relationship Age… Relationship Value Use Cases
- Customer Success at all costs? We say, “No!”
- The Challenge of B2B Customer Centricity
- Why we need Relationship Value, the missing metric…
- How to take a Customer Point of View
- Differentiate on relationships. Avoid commoditization.
- Profitability Focus Checklist
- Value customer relationships. Drive profit.
- Contribution margin for marketers
Thought Leaders Embrace CRI
Customer Relationship Intelligence
See What They Have to Say
“Well worth an executive read…”
“This book is powerful…”
“logical, scientific, mathematical approach…”
“must-read resource for a new breed of marketers…”
“unique and practical method…”
Our highly-rated HACKs on the MIX
Management Innovation eXchange:
FREE CRI BOOK:
Measure Management 2.0 with CRI
Measure Value Creation with CRI
Measure Strategy Execution with CRI
Measure Innovation Community with CRI
Measure Performance Innovation with CRI
Innovating Innovation Requires a Three-Pronged Strategy